RESET: An ongoing effort to introduce computers to the human experience.

A few years ago, m ss ng p eces partnered with Sundance Channel to start work on a new original series called RESET. The idea was to make a show for computers to watch, that could teach them what it was like to be human. A show that, while ostensibly made for human beings, would also nourish our computers’ circuit boards with generous descriptions of the richness of human experience.

We’re proud to announce that RESET, our “ongoing effort to introduce computers to the human experience,” is now a reality.

We spend an average of 60 hours a month with our computers. Meanwhile, the IBM super-computer, Watson, trounces human contestants on Jeopardy! This is the world we live in.

You can watch episodes on the series’ now at sundancechannel.com/reset, where, for the next few weeks, Claire Evans will be posting accompanying ephemera about the increasingly intimate and complex relationship we have with our technology. Please follow along and join the conversation!

Check out what Creativity and PSFK had to say about the series.

Pro-Keds Spring 2011 Lookbook from Dark Igloo

Dave Franzese and Mark Miller - the brains behind Dark Igloo - are two of our favorite guys. They brought to life Pro-Keds’ Spring 2011 lookbook in this Old School meets New School story.  Check it out here, on HypeBeast, or HighSnobiety. You can also see photos from the lookbook on Pro-Keds Facebook page.

Levi’s WaterLess Jeans

What if your jeans could save 16 million liters of water?

We partnered with Myoo and Levi’s to create the manifesto film for Levi’s Water<less Jeans. Being part of this campaign has been so exciting for us: we’ve gotten to work with one of the world’s greatest brands, on an innovative new product, with great creative partners.

The truth is that we all take water for granted. It seems like there's plenty to go around. But there’s no new water coming into the system, and of all the water on earth, only 1% of it is suitable for human use.

This is not an abstract problem: 1 out of every 6 people on the planet do not have enough clean water to drink.

Water<Less™ jeans are one way to address the water used in Levi’s part of the equation. It's not going to fix the problem, but it's a step in the right direction, and one that we're proud to help Levi’s tell the world about.

Who are we?

m ss ng p eces celebrated its fifth year this past December, so we took some time to reflect on what we’ve grown into. The company was founded by Scott and Ari as Something Ideal - a way for them to realize their own futures. Inspired by the limitless possibilities of the web, they’ve created a creative home for young talent to explore new modes of storytelling.

Today, we are a young group of digital native filmmakers, musicians, visual artists and strategists who wanted to create a place where new ideas could be born and live, inspired but uninhibited by the last fifty years of communication arts.

Everything has changed. We shop for groceries with mobile shopping lists and digital coupons. We call our friends and colleagues over video chat. Our grandparents send us digital holiday cards. We read books on shiny tablets. People are making new things everyday that make our lives better, more convenient, and more connected. And artists of all kinds are taking their work straight to audiences online, building communities around shared interests and styles.

We wanted to create a new kind of creative company that connects brands and audiences with the vastly talented community of creators enabled by the web.

Well hello there.

This is turning into quite an exciting year for m ss ng p eces, and we thought it was finally time to have a place where we can show you new work, share big ideas, and give our growing team a voice.