Good Morning Internet!

Link Curation & Wit provided by Rudhraigh McGrath, Edited by Scott Thrift

CHAT CULTURE GROWS

Three interns at BBH are trying to create a digital flash mob to promote their new idea for a sarcasm specific chat font. It's interesting that of all the chat systems out there, none of them are making any attempt to modify the text and forms available to us as chat culture grows. http://www.youtube.com/watch?v=zw3af1fo6I4&feature=player_embedded

COLD HARD COINS

Quick little promo for MCDonalds in Canada where they froze coins into ice for a public giveaway. Where's my flamethrower at?
http://www.youtube.com/watch?v=P6ITLA36uXM&feature=player_embedded#at=47

"EVERYBODY'S GOT THE AGENDA!!!" from ANY EVER

An article about Ryan Trecartin, video artist who's redefining the way everyone understands what the moving image can do in a post Youtube age. If you're in NYC, you simply must go to PS1 MOMA and see what the 21st century feels like. http://www.fastcodesign.com/1664522/meet-ryan-trecartin-arts-first-genius-of-the-youtube-age 

COMMON PITCH FINALISTS

The top 10 start-ups ready for their COMMON Pitch. http://www.psfk.com/2011/07/psfk-exclusive-common-pitch-the-winning-applicants.html


RIP GOOGLE HEALTH 2008 ~ 2011

Google Health got sick and died. It's funny the way when Google fails, they can just close up shop and pretend that failure is part of their startup culture. I suppose it helps to basically be able town internet currency.
http://searchenginewatch.com/article/2099923/Google-Health-Shutting-Down-Doesnt-Mean-Google-Has-Abandoned-Health


NOKIA & WK DROP THE CALL

WK and Nokia have gone their separate ways after a long association.
http://www.adweek.com/news/advertising-branding/nokia-wieden-split-133909

IS THE CASE STUDY A NEW FORM OF BUSINESS PLAN?

A Belgian company tried to get the best digital talent by becoming the mayor of various agencies and then using Foursquare as a marketing platform. I get the feeling that these days, there's a perception that all you have to do to be perceived as successful in the digital sphere is to think of some small novel use of an existing platform and then make a motion heavy case study about it. I wonder how many people they actually got.
http://www.youtube.com/watch?v=FxK08EPdiMM&feature=player_embedded

KIRBY FERGUSON STRIKES AGAIN

If you haven't already seen the third part of Everything is a Remix, watch it & learn. http://vimeo.com/25380454

from FWA

C-ClASS INTERACTIVE

Mercedes make an interactive movie to promote their C-Class coupe, something about the art direction here feels really off brand. Plus it's a bit glitchy.
http://www3.mercedes-benz.com/mbcom_v4/xx/c-class-coupe/en.html

Looking for a Friday afternoon diversion?

Links & Wit from our own Rudraigh McGrath

Video

Manhattan in Motion  - Really nicely executed Stop motion piece showcasing New York. http://vimeo.com/24492485

A much better version of the Ro.me case study movie, If you don't already know Adam Buxton get involved. 
http://www.adverblog.com/2011/08/04/behind-the-scenes-videos-hahaha/#ad_not_found   

A really nice rundown on the history of Converse and their current marketing effort "Rubber Tracks".
http://www.postadvertising.com/2011/07/converse-rubber-tracks/

Blink 182 and AT&T use fan videos without their permission to make their new music video. Cute, but it's weird that they didn't do this on their own. It seems off brand for Blink 182. I wonder how long it'll be before being associated with a brand will no longer be a negative thing for an artist?
http://www.youtube.com/watch?v=eabtzkY_jNs&feature=player_embedded#at=55

Part of the Challenge Experia series (http://www.sonyericsson.com/challenge-xperia/php/en_en/challenge-brilliance.php) this is a nicely put together video that highlights the fact that more people need to make cool video head goggles out of cardboard and wear them in everyday situations.
http://www.youtube.com/watch?v=qjtyu0oWsiQ&feature=player_embedded#at=252 

http://vimeo.com/27246366 -   A short film for STA travel called MOVE which makes me think of this: http://www.youtube.com/watch?v=lzRKEv6cHuk&feature=player_embedded. They both, coincidentally, make me think of how I have wasted my life by not traveling more. 

Shot entirely on a Nokia N8 - We get it phone companies. Now you're camera companies. (Insert applause here)
http://vimeo.com/26877221

Marketing 

If you're not already reading Trendwatching's trend summaries, it's because you're distinctly untrendy. They should do a summary about that. I'd read it. You wouldn't. http://trendwatching.com/briefing/ 

Seth Godin talking about digital marketing today.
http://advertising.yahoo.com/creative-showcase/creative-thinkers?video=Seth%20Godin# 

Augmented Reality is gonna kill QR.  But it did not shoot the deputy. Oh no.
http://www.fastcompany.com/1771451/augmented-reality-kills-the-qr-code-star 

Another person gets "creative" with getting a job in Google. I actually think this, along with Fabio being the New OldSpice Guy, is complete and total evidence that the "Manly Man with a Moustache" thing is deader than this guys soul. 
http://searchenginewatch.com/article/2099582/Guerrilla-Marketing-for-a-Job-at-Google-The-Resume-Your-Resume-Could-Look-Like 

Fabio vs Old Spice guy - This is gonna fail. Or it should. The reason Old Spice Guy worked was because he was a convincing actor and women actually found him attractive instead of creepy. He also didn't sound like he was reading off a German menu. Whoever chose Fabio to be the New Old Spice guy was an idiot. Like Fabio.
http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/#more-7940 -

Tech

Nothing too revolutionary here, but I really like the feeling when you pull the fader back and it explodes. A nice piece of UX. http://www.wrangler-europe.com/wrangler/

A really nice little filesharing service in early Beta. These sorts of things will be increasingly important as the cloud continues it's inevitable march towards dominating our lives and our computers. http://ge.tt/

Okay. How did they do this? Projection mapping?  After Effects? Acid trip? GO http://vimeo.com/10692284