
Looking for a Friday afternoon diversion?
Links & Wit from our own Rudraigh McGrath
Video
Manhattan in Motion - Really nicely executed Stop motion piece showcasing New York. http://vimeo.com/24492485
A much better version of the Ro.me case study movie, If you don't already know Adam Buxton get involved.
http://www.adverblog.com/2011/08/04/behind-the-scenes-videos-hahaha/#ad_not_found
A really nice rundown on the history of Converse and their current marketing effort "Rubber Tracks".
http://www.postadvertising.com/2011/07/converse-rubber-tracks/
Blink 182 and AT&T use fan videos without their permission to make their new music video. Cute, but it's weird that they didn't do this on their own. It seems off brand for Blink 182. I wonder how long it'll be before being associated with a brand will no longer be a negative thing for an artist?
http://www.youtube.com/watch?v=eabtzkY_jNs&feature=player_embedded#at=55
Part of the Challenge Experia series (http://www.sonyericsson.com/challenge-xperia/php/en_en/challenge-brilliance.php) this is a nicely put together video that highlights the fact that more people need to make cool video head goggles out of cardboard and wear them in everyday situations.
http://www.youtube.com/watch?v=qjtyu0oWsiQ&feature=player_embedded#at=252
http://vimeo.com/27246366 - A short film for STA travel called MOVE which makes me think of this: http://www.youtube.com/watch?v=lzRKEv6cHuk&feature=player_embedded. They both, coincidentally, make me think of how I have wasted my life by not traveling more.
Shot entirely on a Nokia N8 - We get it phone companies. Now you're camera companies. (Insert applause here)
http://vimeo.com/26877221
Marketing
If you're not already reading Trendwatching's trend summaries, it's because you're distinctly untrendy. They should do a summary about that. I'd read it. You wouldn't. http://trendwatching.com/briefing/
Seth Godin talking about digital marketing today.
http://advertising.yahoo.com/creative-showcase/creative-thinkers?video=Seth%20Godin#
Augmented Reality is gonna kill QR. But it did not shoot the deputy. Oh no.
http://www.fastcompany.com/1771451/augmented-reality-kills-the-qr-code-star
Another person gets "creative" with getting a job in Google. I actually think this, along with Fabio being the New OldSpice Guy, is complete and total evidence that the "Manly Man with a Moustache" thing is deader than this guys soul.
http://searchenginewatch.com/article/2099582/Guerrilla-Marketing-for-a-Job-at-Google-The-Resume-Your-Resume-Could-Look-Like
Fabio vs Old Spice guy - This is gonna fail. Or it should. The reason Old Spice Guy worked was because he was a convincing actor and women actually found him attractive instead of creepy. He also didn't sound like he was reading off a German menu. Whoever chose Fabio to be the New Old Spice guy was an idiot. Like Fabio.
http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/#more-7940 -
Tech
Nothing too revolutionary here, but I really like the feeling when you pull the fader back and it explodes. A nice piece of UX. http://www.wrangler-europe.com/wrangler/
A really nice little filesharing service in early Beta. These sorts of things will be increasingly important as the cloud continues it's inevitable march towards dominating our lives and our computers. http://ge.tt/
Okay. How did they do this? Projection mapping? After Effects? Acid trip? GO http://vimeo.com/10692284
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