Levi’s WaterLess Jeans

What if your jeans could save 16 million liters of water?

We partnered with Myoo and Levi’s to create the manifesto film for Levi’s Water<less Jeans. Being part of this campaign has been so exciting for us: we’ve gotten to work with one of the world’s greatest brands, on an innovative new product, with great creative partners.

The truth is that we all take water for granted. It seems like there's plenty to go around. But there’s no new water coming into the system, and of all the water on earth, only 1% of it is suitable for human use.

This is not an abstract problem: 1 out of every 6 people on the planet do not have enough clean water to drink.

Water<Less™ jeans are one way to address the water used in Levi’s part of the equation. It's not going to fix the problem, but it's a step in the right direction, and one that we're proud to help Levi’s tell the world about.